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subject:"International marketing"
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Search: subject_exact:"Westlich"
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International marketing
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
Transnational corporation
40
Emerging economies
11
Schwellenländer
11
Internationales Marketing
10
Ausländische Tochtergesellschaft
9
Cross-cultural management
9
Foreign subsidiary
9
India
9
Indien
9
Interkulturelles Management
9
International market entry
9
Internationaler Markteintritt
9
Auslandsaufenthalt
8
Auslandsinvestition
8
Expatriate assignment
8
Foreign investment
8
Human Resource Management
8
Personalmanagement
8
Brand
7
Cultural identity
7
Führungskräfte
7
Führungskräfteentwicklung
7
Führungsstil
7
Kulturelle Identität
7
Leadership development
7
Leadership style
7
Managers
7
Markenartikel
7
Unternehmen
7
Consumer behaviour
6
Enterprise
6
Highly skilled workers
6
Hochqualifizierte Arbeitskräfte
6
Knowledge transfer
6
Konsumentenverhalten
6
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7
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German
5
English
5
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Govindarajan, Vijay
2
Michael, David
2
Stalk, George
2
Strebinger, Andreas
2
Winter, Amos
2
Ballantyne, David
1
Cansier, Adrienne
1
Gao, Hongzhi
1
Grønhaug, Kjell
1
Knight, John G.
1
Rubner, Alex
1
Supphellen, Magne
1
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cross-cultural and critical perspectives on brands
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
10
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1
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
Saved in:
2
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
3
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
4
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
Saved in:
5
Chinesen im Kaufrausch
Stalk, George
;
Michael, David
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009234069
Saved in:
6
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
7
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
8
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
9
In the twilight of the multis : the rise and fall of the multinational corporations
Rubner, Alex
-
2008
Persistent link: https://www.econbiz.de/10003685525
Saved in:
10
Marketingpolitische Besonderheiten des chinesischen Marktes
Cansier, Adrienne
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 167-187)
.
2007
Persistent link: https://www.econbiz.de/10003578380
Saved in:
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