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subject:"Internationales Marketing"
~subject:"Ausländische Tochtergesellschaft"
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Internationales Marketing
Ausländische Tochtergesellschaft
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
Transnational corporation
40
Emerging economies
11
Schwellenländer
11
International marketing
10
Cross-cultural management
9
Foreign subsidiary
9
India
9
Indien
9
Interkulturelles Management
9
International market entry
9
Internationaler Markteintritt
9
Auslandsaufenthalt
8
Auslandsinvestition
8
Expatriate assignment
8
Foreign investment
8
Human Resource Management
8
Personalmanagement
8
Brand
7
Cultural identity
7
Führungskräfte
7
Führungskräfteentwicklung
7
Führungsstil
7
Kulturelle Identität
7
Leadership development
7
Leadership style
7
Managers
7
Markenartikel
7
Unternehmen
7
Consumer behaviour
6
Enterprise
6
Highly skilled workers
6
Hochqualifizierte Arbeitskräfte
6
Knowledge transfer
6
Konsumentenverhalten
6
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16
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13
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13
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3
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3
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2
Multi-volume publication
2
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1
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1
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English
13
German
6
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Govindarajan, Vijay
2
Michael, David
2
Stalk, George
2
Strebinger, Andreas
2
Winter, Amos
2
Ballantyne, David
1
Björkman, Ingmar
1
Budhwar, Pawan S.
1
Cansier, Adrienne
1
Clark, Ed
1
Demirbag, Mehmet
1
Felfe, Jörg
1
Fooken, Insa
1
Froese, Fabian Jintae
1
Gao, Hongzhi
1
Geppert, Mike
1
Glaister, Keith W.
1
Groenewald, Horst
1
Grønhaug, Kjell
1
Jonasson, Charlotte
1
Knight, John G.
1
Lauring, Jakob
1
Lupina-Wegener, Anna
1
Nguyen, Phuong
1
Nguyen, Thi Thu Phuong
1
Rubner, Alex
1
Smale, Adam
1
Sumelius, Jennie
1
Supphellen, Magne
1
Tatoğlu, Ekrem
1
Xiao, Shufeng
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Published in...
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
The international journal of human resource management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cross-cultural and critical perspectives on brands
1
Human resource management "with Chinese characteristics" : facing the challenges of globalization
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of communication management : an international journal
1
Journal of management studies : JMS
1
Journal of organizational change management
1
Management international review : mir ; journal of international business
1
Personalmanagement in Auslandsniederlassungen
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
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1
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
Saved in:
2
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
3
Human resource integration in subsidiary mergers and acquisitions : evidence from Poland
Lupina-Wegener, Anna
- In:
Journal of organizational change management
26
(
2013
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10009739349
Saved in:
4
Antecedents of commitment to a parent company and to a local operation : empirical evidence from western employees working for multinational companies in Vietnam
Nguyen, Phuong
;
Felfe, Jörg
;
Fooken, Insa
- In:
The international journal of human resource management
24
(
2013
)
7
,
pp. 1346-1375
Persistent link: https://www.econbiz.de/10009735033
Saved in:
5
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
6
Work values, job satisfaction and organizational commitment in China
Froese, Fabian Jintae
;
Xiao, Shufeng
- In:
The international journal of human resource management
23
(
2012
)
10
,
pp. 2144-2162
Persistent link: https://www.econbiz.de/10009541385
Saved in:
7
Cultural differences in use : the power to essentialize communication styles
Jonasson, Charlotte
;
Lauring, Jakob
- In:
Journal of communication management : an international …
16
(
2012
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10009680734
Saved in:
8
Organizational commitment to a parent company and a local operation, empirical evidence from western expatriates and local employees working for multinational companies in Vietnam
Nguyen, Thi Thu Phuong
-
2012
Persistent link: https://www.econbiz.de/10010477822
Saved in:
9
Subsidiary integration as identity construction and institution building : a political sensemaking approach
Clark, Ed
;
Geppert, Mike
- In:
Journal of management studies : JMS
48
(
2011
)
2
,
pp. 395-416
Persistent link: https://www.econbiz.de/10008933497
Saved in:
10
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
Saved in:
11
Chinesen im Kaufrausch
Stalk, George
;
Michael, David
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009234069
Saved in:
12
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
13
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
14
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
15
Effektive Bindung lokaler Führungskräfte in China : Retention-Management westlicher Unternehmen
Groenewald, Horst
-
2009
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003917417
Saved in:
16
Human resource management in foreign-owned subsidiaries : China versus India
Björkman, Ingmar
;
Budhwar, Pawan S.
;
Smale, Adam
; …
- In:
Human resource management "with Chinese …
,
(pp. 194-208)
.
2009
Persistent link: https://www.econbiz.de/10003878273
Saved in:
17
In the twilight of the multis : the rise and fall of the multinational corporations
Rubner, Alex
-
2008
Persistent link: https://www.econbiz.de/10003685525
Saved in:
18
Factors affecting perceptions of the choice between acquisitions and greenfield entry: the case of Western FDI in an emerging market
Demirbag, Mehmet
;
Tatoğlu, Ekrem
;
Glaister, Keith W.
- In:
Management international review : mir ; journal of …
48
(
2008
)
1
,
pp. 5-38
Persistent link: https://www.econbiz.de/10003635389
Saved in:
19
Marketingpolitische Besonderheiten des chinesischen Marktes
Cansier, Adrienne
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 167-187)
.
2007
Persistent link: https://www.econbiz.de/10003578380
Saved in:
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