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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International journal of wine business research"
~subject:"Alcohol consumption"
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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2
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
3
Identifying wine consumers interested in environmentally sustainable production practices
Kelley, Kathleen
;
Todd, Marielle
;
Hopfer, Helene
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 86-111
Persistent link: https://www.econbiz.de/10012886220
Saved in:
4
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie
;
Sassenberg, Cindy
;
Sassenberg, …
- In:
International journal of wine business research
34
(
2022
)
4
,
pp. 523-541
Persistent link: https://www.econbiz.de/10013454431
Saved in:
5
Rethinking the wine list : restaurant customers' preference for listing wines according to wine style
Staub, Cornelia
;
Siegrist, Michael
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 447-465
Persistent link: https://www.econbiz.de/10013361913
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