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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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