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Frauen
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Psychology & marketing
Discussion paper series / IZA
296
IZA Discussion Paper
219
NBER working paper series
217
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
210
Working paper / National Bureau of Economic Research, Inc.
181
Feminist economics
176
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164
International journal of gender and entrepreneurship
138
World Bank E-Library Archive
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55
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Contributions in women's studies
44
GLO discussion paper
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Women in Development and Gender Study
43
Journal of international development : the journal of the Development Studies Association
42
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International entrepreneurship and management journal
38
Journal of economic behavior & organization : JEBO
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Journal of fashion marketing and management
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Advances in developing human resources : ADHR
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ECONIS (ZBW)
16
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1
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
2
"Why do young thai women desire white skin?" : understanding conscious and nonconscious motivations of young women in Bangkok
Cuny, Caroline
;
Opaswongkarn, Titima
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 556-568
Persistent link: https://www.econbiz.de/10011685046
Saved in:
3
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
4
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
5
The effects of model size and race on Chinese consumers' reactions : a social comparison perspective
Keh, Hean Tat
;
Park, Il Hye
;
Kelly, Sarah
;
Du, Xiaomeng
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011448935
Saved in:
6
Affective and cognitive components of attitudes in high-stakes decisions : an application of the theory of planned behavior to hormone replacement therapy use
King Schaller, Tracey
;
Malhotra, Naresh K.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 678-695
Persistent link: https://www.econbiz.de/10011288556
Saved in:
7
Do-it-yourself projects as path toward female empowerment in a gendered market place
Wolf, Marco
;
Albinsson, Pia A.
;
Becker, Cherylynn
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10010527182
Saved in:
8
Attractive chameleons sell : the mimicry-attractiveness link
Kulesza, Wojciech
;
Szypowska, Zofia
;
Jarman, Matthew S.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 549-561
Persistent link: https://www.econbiz.de/10010382581
Saved in:
9
Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
10
Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
11
Rethinking worldly possessions : the relationship between materialism and body appearance for female consumers in an emerging economy
Felix, Reto
;
Garza, Martha R.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009691198
Saved in:
12
The effects of incidental ad exposure on consumption-enhancing and consumption-critical processes
Sauerland, Martin
;
Felser, Georg
;
Krajewski, Jarek
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 782-790
Persistent link: https://www.econbiz.de/10009626423
Saved in:
13
Does attractiveness sell? : women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
Buunk, Bram
;
Dijkstra, Pieternel
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 958-973
Persistent link: https://www.econbiz.de/10009299413
Saved in:
14
Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young
;
Lennon, Sharron J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
Saved in:
15
The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie
;
Broderick, Amanda J.
;
Douglas, …
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
Saved in:
16
The effects of visual and verbal information on attitudes and purchase intentions in Internet shopping
Kim, Minjeong
;
Lennon, Sharron
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 146-178
Persistent link: https://www.econbiz.de/10003735803
Saved in:
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