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~subject:"Advertising effects"
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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International journal of nonprofit & voluntary sector marketing
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ECONIS (ZBW)
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Framing environmental advocacy : a study of 30 years of advertising in National Geographic Magazine
Bortree, Denise
;
Ahern, Lee
;
Dou, Xue
;
Smith, Alexandra …
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10009739790
Saved in:
2
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
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