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person:"Nufer, Gerd"
~person:"Ko, Yong Jae"
~isPartOf:"Journal of nonprofit & public sector marketing"
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Athletes
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Auslandsinvestition
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Consumer behaviour
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Ko, Yong Jae
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Journal of nonprofit & public sector marketing
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Managing service quality : MSQ ; an international journal
3
Sportmanagement : SPM
3
International journal of sports marketing & sponsorship
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Asia Pacific journal of marketing and logistics
1
Enhancing knowledge development in marketing ; Vol. 21
1
European Sport management quarterly : ESMQ
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of consumer behaviour : an international research review
1
KCV Schriftenreihe
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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