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~person:"Karnani, Aneel Gobindram"
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Doing well by doing good case study : "fair & lovely" whitening cream
Karnani, Aneel Gobindram
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003745052
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Doing well by doing good-case study : "fair & lovely" whitening cream
Karnani, Aneel Gobindram
- In:
Strategic management journal
28
(
2007
)
13
,
pp. 1351-1357
Persistent link: https://www.econbiz.de/10003579940
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