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isPartOf:"Konsum und Verhalten"
~isPartOf:"The journal of industrial economics"
~isPartOf:"Journal of media business studies"
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Search: subject_exact:"Zeitschriftenwerbung"
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Konsum und Verhalten
The journal of industrial economics
Journal of media business studies
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
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ZEW discussion papers
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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JMM : the international journal on media management
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Journal of business & economics research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Spiegel-Verlagsreihe Fach & Wissen
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ECONIS (ZBW)
10
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1
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
Saved in:
2
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
3
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
4
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
Saved in:
5
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
6
Die Sprache der Anzeigenwerbung : eine linguistische Analyse aktueller Werbeslogans
Baumgart, Manuela
-
1992
Persistent link: https://www.econbiz.de/10013165745
Saved in:
7
Stilwandel von Zeitschriften und Zeitschriftenwerbung : Analyse zur Anpassung des Medienstils an geänderte Kommunikationsbedingungen : mit 43 Abb.
Stark, Susanne
-
1992
Persistent link: https://www.econbiz.de/10013165642
Saved in:
8
Expertensystem zur Beurteilung von Anzeigenwerbung
Esch, Franz-Rudolf
-
1990
Persistent link: https://www.econbiz.de/10013165653
Saved in:
9
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve
- In:
The journal of industrial economics
37
(
1989
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10001061538
Saved in:
10
Structure and conduct in local advertising markets : the case of Irish provincial newspapers
Thompson, Steve
- In:
The journal of industrial economics
33
(
1984
)
2
,
pp. 241-249
Persistent link: https://www.econbiz.de/10001042292
Saved in:
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