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~subject:"Advertising effects"
~subject:"Social Web"
~person:"Cauberghe, Verolien"
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Advertising effects
Social Web
Target group
4
Zielgruppe
4
Werbewirkung
3
Advertising
2
Brand management
2
Children
2
Consumer behaviour
2
Fernsehwerbung
2
Jugendliche
2
Kinder
2
Konsumentenverhalten
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Markenführung
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Television advertising
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Werbung
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Youth
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Advertising planning
1
Alcohol consumption
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Alkoholkonsum
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Behavioural targeting
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Comparison
1
Computerspiel
1
Cross-cultural advertising
1
Cultural identity
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Kulturelle Identität
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Luxury brands
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Luxury goods
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Luxusgüter
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Product Placement
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Product placement
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Psychological distance
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Sponsoring
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Sponsorship
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Vergleich
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Video game
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Werbeplanung
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advertising literacy
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brand placement
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scepticism
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sponsorship disclosure
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Cauberghe, Verolien
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Schertler, Walter
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
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Dens, Nathalie
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Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
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Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
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Zhang, Kaifu
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Zhong, Weijun
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Ali, Mazhar
2
Anjum, Munazzah Mehak
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Ansari, Sepita
2
Ascarza, Eva
2
Auty, Susan
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Bauer, Christoph
2
Baxter, Stacey M.
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Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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