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Zielgruppe
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Tourism marketing
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Tourism management : research, policies, practice
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
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ECONIS (ZBW)
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1
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
2
Customer segmentation for marinas : evaluating marinas as destinations
Paker, Neslihan
;
Ceren, Altuntaş Vural
- In:
Tourism management : research, policies, practice
56
(
2016
),
pp. 156-171
Persistent link: https://www.econbiz.de/10011513083
Saved in:
3
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
Saved in:
4
Building a model of commitment for generation Y : an empirical study on e-travel retailers
Nusair, Khaldoon Khal
;
Parsa, H. G.
;
Cobanoglu, Cihan
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 833-843
Persistent link: https://www.econbiz.de/10008907669
Saved in:
5
The impact of age and family life experiences on Mexican visitor shopping expenditures
Bojanic, David C.
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 406-414
Persistent link: https://www.econbiz.de/10008798070
Saved in:
6
Using ski destination choice criteria to segment Finnish ski resort customer
Konu, Henna
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1096-1105
Persistent link: https://www.econbiz.de/10009161071
Saved in:
7
Gay tourism in a sun and beach destination
Melián-González, Arturo
;
Moreno-Gil, Sergio
;
Araña, …
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1027-1037
Persistent link: https://www.econbiz.de/10009161078
Saved in:
8
Estimating the size of the Chinese outbound travel market : a demand-side approach
Li, Xiang
;
Harrill, Rich
;
Uysal, Muzaffer
;
Burnett, Traverse
- In:
Tourism management : research, policies, practice
31
(
2010
)
2
,
pp. 250-259
Persistent link: https://www.econbiz.de/10003930698
Saved in:
9
Factors influencing repeat visits to a destination: the influence of group composition
Campo-Martínez, Sara
;
Garau-Vadell, Joan B.
; …
- In:
Tourism management : research, policies, practice
31
(
2010
)
6
,
pp. 862-870
Persistent link: https://www.econbiz.de/10008650040
Saved in:
10
Segmentation : a tourism stakeholder view
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Beaumont, …
- In:
Tourism management : research, policies, practice
30
(
2009
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10003838217
Saved in:
11
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
Saved in:
12
Segmentation by visitor motivation in three Kenyan national reserve
Beh, Adam
;
Bruyere, Brett L.
- In:
Tourism management : research, policies, practice
28
(
2007
)
6
,
pp. 1464-1471
Persistent link: https://www.econbiz.de/10003544576
Saved in:
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