//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Behrer, Mattias"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenmanagement
4
Markenpolitik
4
Marketing
4
Zielgruppe
4
Age group
2
Altersgruppe
2
Brand management
2
Markenführung
2
Target group
2
Consumer behaviour
1
Consumers
1
Erwachsener <18-30 Jahre>
1
Jugend
1
Junge Erwachsene
1
Konsumentenverhalten
1
Verbraucher
1
Young adults
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Guidebook
1
Ratgeber
1
Language
All
English
4
Author
All
Behrer, Mattias
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Tröndle, Martin
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Allgayer, Florian
5
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
more ...
less ...
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
Saved in:
2
How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2013
-
2nd ed
Persistent link: https://www.econbiz.de/10009717984
Saved in:
3
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
Saved in:
4
How cool brands stay hot : branding to generation
Bergh, Johan van ¬den
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008910290
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->