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~language:"eng"
~language:"ita"
~type_genre:"Article in journal"
~type_genre:"Textbook"
~subject:"Konsumentenverhalten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Konsumentenverhalten
Consumer behaviour
391
Beziehungsmarketing
107
Brand image
107
Markenimage
107
Relationship marketing
107
Brand management
105
Markenführung
105
Customer satisfaction
85
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85
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Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
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Pornpitakpan, Chanthika
4
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Kaynak, Erdener
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Liao, Junyun
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3
Septianto, Felix
3
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3
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2
Amenuvor, Fortune Edem
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Arli, Denni
2
Bai, Xuesong
2
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Farzana Quoquab
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Gao, Lingling
2
Gao, Zhihong
2
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2
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,892
International journal of consumer studies
729
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Cogent business & management
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
391
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
5
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
6
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
7
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
8
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
9
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
10
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
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