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~language:"eng"
~language:"por"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
~subject:"Consumer behaviour"
~person:"Phau, Ian"
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Consumer behaviour
Konsumentenverhalten
70
Brand management
30
Markenführung
30
Brand image
26
Luxury goods
26
Luxusgüter
26
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26
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25
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Phau, Ian
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Belk, Russell W.
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
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60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
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55
Paul, Justin
53
Sheth, Jagdish N.
53
Ko, Eunju
49
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48
Laroche, Michel
48
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
39
Das, Gopal
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
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36
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36
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35
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35
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35
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34
Walsh, Gianfranco
34
Wu, Luorong
34
Balaji, M. S.
33
Eisend, Martin
33
Foxall, Gordon R.
33
Gierl, Heribert
33
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Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
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2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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1
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1
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1
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1
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ECONIS (ZBW)
70
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1
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
2
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
5
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
6
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
7
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
8
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
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