Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Year of publication: |
2022
|
---|---|
Authors: | Sood, Abhinav ; Quintal, Vanessa Ann ; Phau, Ian |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 1, p. 14-28
|
Subject: | Adaptation | Cluster analysis | Customer engagement | Desire | Emotions | Intention | Perceived risk | Professional services | Risk | Structural equation modeling | Surveys | Emotion | Konsumentenverhalten | Consumer behaviour | Risiko | Strukturgleichungsmodell | Structural equation model | Clusteranalyse | Beziehungsmarketing | Relationship marketing |
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