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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
~person:"Grönroos, Christian"
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Beziehungsmarketing
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
B-to-B-Marketing
3
Betriebliche Wertschöpfung
3
Business-to-business marketing
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Consumer behaviour
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Grönroos, Christian
Naudé, Peter
8
Terho, Harri
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Frow, Pennie
7
La Rocca, Antonella
7
Payne, Adrian
7
Agnihotri, Raj
6
Eggert, Andreas
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Klaus, Philipp
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Mattila, Anna S.
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Snehota, Ivan
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Casidy, Riza
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Hollebeek, Linda D.
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Jaakkola, Elina
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Ewing, Michael
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Gruber, Thorsten
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Henneberg, Stephan
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Itani, Omar S.
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Lacoste, Sylvie
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Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
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Ruyter, Ko de
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Sharma, Arun
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Sharma, Piyush
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Wang, Danny T.
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Aksoy, Lerzan
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Alkire, Linda
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Balaji, M. S.
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Benoit, Sabine
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Biggemann, Sergio
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Brodie, Roderick J.
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Bruce, Helen L.
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Burton, Jamie
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Bush, Alan J.
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Cadeaux, Jack
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Chaker, Nawar N.
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Dagger, Tracey S.
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of services marketing
European journal of marketing : EJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
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The journal of business & industrial marketing
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ECONIS (ZBW)
5
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1
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
2
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
3
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
4
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
5
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
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