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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~person:"Merrilees, Bill"
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Brand management
7
Markenführung
7
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5
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5
Canada
2
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2
Kanada
2
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Merrilees, Bill
Laroche, Michel
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Huarng, Kun-Huang
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Ko, Eunju
35
Parida, Vinit
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Oghazi, Pejvak
33
Pereira, Vijay
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Foroudi, Pantea
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Dhir, Amandeep
20
Gustafsson, Anders
20
Valette-Florence, Pierre
20
Babin, Barry J.
19
Bartikowski, Boris
19
Diamantopoulos, Adamantios
19
Gupta, Suraksha
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Kumar, Satish
19
Melewar, T. C.
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Bouncken, Ricarda B.
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Malik, Ashish
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Yu, Tiffany Hui-Kuang
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Adomako, Samuel
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Donthu, Naveen
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16
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Journal of business research : JBR
The journal of brand management : an international journal
11
Journal of strategic marketing
4
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of hospitality marketing & management
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Industrial marketing management : the international journal for industrial and high-tech firms
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International entrepreneurship and management journal
1
International journal of business and emerging markets : IJBEM
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International journal of management reviews : IJMR
1
International journal of retail & distribution management
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International journal of trade and global markets
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Journal for international business and entrepreneurship development
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Journal of East-West business
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Journal of historical research in marketing
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Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of service management
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
11
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1
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10
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11
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Date (oldest first)
1
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
2
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
3
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
4
City branding : a facilitating framework for stressed satellite cities
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10009720391
Saved in:
5
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
6
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
7
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
8
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
9
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
10
Antecedents of residents' city brand attitudes
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 362-367
Persistent link: https://www.econbiz.de/10003840065
Saved in:
1
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