Brand morphing across Wal-Mart customer segments
Year of publication: |
2010
|
---|---|
Authors: | Merrilees, Bill ; Miller, Dale |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1129-1134
|
Subject: | Wal-Mart Stores | Markenführung | Brand management | Markenimage | Brand image | Einzelhandel | Retail trade | Kanada | Canada |
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