A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity

Pravin Nath, Ahmet H. Kirca, and Saejoon Kim

Year of publication:	2021
Authors:	Nath, Pravin ; Kirca, Ahmet H. ; Kim, Saejoon
Subject:	brand management \| culture \| internationalization \| retailing \| standardization/adaptation \| Globalisierung \| Globalization \| Markenführung \| Brand management \| Einzelhandel \| Retail trade \| Internationaler Markteintritt \| International market entry \| Multinationales Unternehmen \| Transnational corporation \| Kulturelle Identität \| Cultural identity \| Standardisierung \| Standardization \| Interkulturelles Management \| Cross-cultural management \| Unternehmenskultur \| Corporate culture \| Internationales Marketing \| International marketing

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/1069031X20976542 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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