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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing"
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Marketing
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Lim, Weng Marc
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of Islamic marketing : JIMA
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Journal of research in marketing and entrepreneurship : JRME
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AMS review : official publication of the Academy of Marketing Science
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of strategic marketing
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The marketing review
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Journal of marketing research : JMR
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Business horizons
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Australasian marketing journal
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Journal of advertising research
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International journal of wine business research : IJWBR
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Asia Pacific journal of marketing and logistics
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Journal of Islamic marketing
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International journal of islamic marketing and branding
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of forecasting
15
International marketing review
15
Journal of modelling in management
15
Journal of retailing and consumer services
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of research in marketing and entrepreneurship
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ECONIS (ZBW)
162
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1
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10
of
162
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1
Machine learning in marketing : recent progress and future research directions
Herhausen, Dennis
;
Bernritter, Stefan F.
;
Ngai, Eric W. T.
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534973
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
4
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
5
Removing silos to enable data-driven decisions : the importance of marketing and IT knowledge, cooperation, and information quality
Sleep, Stefan
;
Gala, Prachi
;
Harrison, Dana E.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534134
Saved in:
6
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
9
The making of marketing decisions in modern marketing environments
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
Saved in:
10
Family business research : a systematic review and an uncelebrated role of marketing
Kinias, Ioannis
;
Chalis, Spyridon
;
Glyptis, Loukas
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014302576
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