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~language:"eng"
~type_genre:"Article in journal"
~subject:"Consumer behaviour"
~person:"Sung, Yongjun"
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Consumer behaviour
Konsumentenverhalten
27
Brand management
13
Markenführung
13
Brand image
11
Markenimage
11
USA
9
United States
9
Brand
8
Markenartikel
8
Advertising effects
6
Beziehungsmarketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Product Placement
6
Product placement
6
Relationship marketing
6
Social Web
6
Social web
6
South Korea
6
Südkorea
6
Werbewirkung
6
Advertising
4
Emotion
3
Ethics
3
Ethik
3
Experiment
3
Internet marketing
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
Werbung
3
Artificial intelligence
2
Artificial intelligence (AI)
2
Cognition
2
Comparison
2
Construal level theory
2
Cross-cultural management
2
Cultural identity
2
Customer satisfaction
2
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10
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Article
27
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
27
Language
All
English
Author
All
Sung, Yongjun
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Rana, Nripendra P.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Lim, Weng Marc
34
Prashar, Sanjeev
34
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Published in...
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International journal of advertising : the review of marketing communications
5
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of brand management : an international journal
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
27
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1
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10
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27
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date (oldest first)
1
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
2
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
Saved in:
3
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
4
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
5
What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua
;
Sung, Yongjun
;
Chechelnytska, Inna
- In:
Journal of business research : JBR
110
(
2020
),
pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
Saved in:
6
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
7
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
8
The effect of descriptive norms and construal level on consumers' sustainable behaviors
Ryoo, Yuhosua
;
Hyun, Na Kyong
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 536-549
Persistent link: https://www.econbiz.de/10011798738
Saved in:
9
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
10
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
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