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~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Case study"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~person:"Aarikka-Stenroos, Leena"
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Aarikka-Stenroos, Leena
Naudé, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
2
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
3
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
4
Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
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