2012 World Marketing Congress "Cultural Perspectives in Marketing"
The conference theme is "Thriving in a New World Economy" From newspapers to trade publications to scholarly journals, articles abound addressing issues of doing business in a new world economy. We, as international business scholars and, in particular, international marketing scholars, should be on the forefront of changes. Our discipline has much to offer when it comes to thriving in this new world economy. Whether it is conspicuous consumption or consumer thriftiness, online or brick-and-mortar, virtual or face-to-face, marketers are immersed in all of the almost instantaneous changes. The 2012 World Marketing Congress~Cultural Perspectives in Marketing conference provides scholars with the opportunity to showcase their knowledge and research prowess to a boundaryless audience in the cultural mecca of Buckhead, Georgia (USA).
|Event dates:||2012-08-28 – 2012-09-01|
|Deadline Call for Papers:||2012-02-15|
|Organizer:||Academy of Marketing Science World Marketing Congress|
|Conference venue:||Buckhead (Atlanta), GA, Ritz-Carlton|
Victoria L. Crittenden (firstname.lastname@example.org) Joseph Hair (email@example.com) Nic S. Terblanche (firstname.lastname@example.org)
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|