2015 Academy of Marketing Science Annual Conference
Marketing is ubiquitous; it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing IS America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. As such, the theme for the AMS Annual Conference is “Celebrating America’s Pastimes: baseball, hot dogs, apple pie and Marketing!?” Despite our field’s challenges, we have much to cheer. Let’s discuss all of the good things that marketing can do, your research efforts and your results that will help us all move forward and focus on the positive that marketing can provide to consumers, stakeholders and society.
|Event dates:||2015-05-12 – 2015-05-14|
|Deadline Call for Papers:||2014-12-05|
|Organizer:||Academy of Marketing Science AMS|
|Conference venue:||Denver, CO, Westin Denver Downtown|
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|