40th EFMA Congress - European Financial Management & Marketing Association
The Efma Congress is dedicated to multichannel management. The main topics for discussion during the Congress will include: - Identifying the best strategies - Multichannel management. What new approaches are available? How feasible is the fully integrated customer experience and management model? - Process developments. Building customer-centric channel processes and gaining better customer insights. - Finding the optimum channel mix. How are sales progressing through non-branch channels? What is the future role of branches in a multi-channel world? - Exploring the latest developments - Innovation. The role of innovation in channel management strategy. Does innovative technology make a big difference? - Social media. The explosion in the use of social media and the response of banks. - Regulation and measurement. Managing compliance and regulation. New performance metrics.
|Event dates:||2012-10-18 – 2012-10-19|
|Organizers:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Barcelona, Hotel Meliã Barcelona|
|Classification:||G2 - Financial Institutions and Services|
|Language:||English ; Spanish|
|Event type:||Konferenzen, Tagungen; Conferences|