Asia Pacific ACR Conference 2019 "Consumers and Their Data" - Association for Consumer Research
Recent developments have propelled discussions on what firms, governments and private individuals are doing with data on consumers’ clicks, mouse scrolls, downloads, movements, and purchases. These discussions are happening simultaneously in several parliaments, courts, boardrooms and homes. Many people - from consumer to managers to Supreme Court judges – globally seem to be discussing what is happening to their and others’ data. The immense amounts of data which appear to be under the control of a few have inspired conversations on data privacy, data holding, and regulations. More importantly, they are forcing marketers to take a closer look at existing marketing practices. At Asia Pacific ACR 2019, we want to further these discussions and in that spirit encourage your submissions to the conference.
|Event dates:||2019-01-10 – 2019-01-12|
|Deadline Call for Papers:||2018-09-30|
|Organizer:||Association for Consumer Research ACR Indian Institute of Management Ahmedabad (IIMA) University of Washington, Seattle, USA|
Cnfrence co-chairs: Shailendra Pratap (+1- 206 221 2946), Jain Akshaya Vijayalakshmi (+91- 79- 6632 4895)
|Classification:||D1 - Household Behavior and Family Economics ; K2 - Regulation and Business Law|
|Event type:||Konferenzen, Tagungen; Conferences|