EDEN DOCTORAL SEMINAR IN RESEARCH METHODS IN MARKETING AND MANAGEMENT
Topics covered in the seminar include: -measurement theory and construction of reliable and valid measurement instruments; - testing for mediator and moderator effects; - exploratory and confirmatory factor analysis and structural equation modeling; - and hierarchical linear models and latent class analysis.
|Event dates:||2014-04-07 – 2014-04-11|
|Organizer:||European Institute for Advanced Studies in Management EIASM|
Ms. Anne-Laure Marteaux (email@example.com) Tel: +32 2 226 66 67 - Fax: +32 2 512 19 29
|Classification:||M0 - Business Administration and Business Economics; Marketing; Accounting. General ; M3 - Marketing and Advertising|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|