EDEN DOCTORAL SEMINAR ON CONSUMER RESEARCH
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory. The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields.
|Event dates:||2015-11-30 – 2015-12-04|
|Organizer:||European Institute for Advanced Studies in Management EIASM|
Ms. Nina Payen (firstname.lastname@example.org), Tel: +32 2 226 66 61, Fax: +32 2 512 19 29
|Classification:||D1 - Household Behavior and Family Economics ; M3 - Marketing and Advertising|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|