EDEN Doctoral Seminar on Consumer Research
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
|Event dates:||2016-11-28 – 2016-12-02|
|Organizer:||European Institute for Advanced Studies in Management EIASM|
Ms. Anne-Laure Marteaux (email@example.com), Tel: - Fax: +32 2 512 19 29
|Classification:||D1 - Household Behavior and Family Economics ; M3 - Marketing and Advertising|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|