International Conference "Banking on Innovation" - European Financial Management & Marketing Association
The conference programme gives banks a forum for presenting and discussing their innovative ideas and learning from their peers. It will also include presentations from other retail sectors. This year’s inaugural event will cover a range of topics, including: Innovation - Within the corporate culture. Incorporating innovation as part of the organisation’s DNA. How is the innovation process organised within the bank? - Within channels. Integrating innovation within existing channels. Exploiting new channels. - Within the customer experience. Using innovation to create the ‘wow’ effect. Maximising the use of social media. Establishing roles and responsibilities and a good support team. Related strategies - Communication. How does the institution communicate its innovation so that it can win market share? - The bottom line. Establishing an innovation budget. Leveraging innovation to improve pricing and profit margins. - Monitoring and control. Measuring the return on investment.
|Event dates:||2012-06-21 – 2012-06-22|
|Organizer:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Barcelona, CaixaForum Barcelona|
|Classification:||G2 - Financial Institutions and Services|
|Language:||English ; Spanish|
|Event type:||Konferenzen, Tagungen; Conferences|