International Conference "Digital financial services - Marketing" - European Financial Management & Marketing Association
The main topics that will be discussed include: Digital financial services - Marketing: greater intimacy with remote customers • Intimacy. What intimacy means for online and mobile customers. Customer centricity in a virtual world. • Digital communication. Customer experience in digital channels. Which products and services are suitable for selling online? How to increase online sales? • Social media. Understanding, managing and maximising the impact of social network sites and online communities.
|Event dates:||2012-05-10 – 2012-05-11|
|Organizer:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Paris, Hotel Concorde La Fayette|
|Classification:||G2 - Financial Institutions and Services ; M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|