International Conference "The branch of the future. The branch: moving forward?" - European Financial Management & Marketing Association
The conference will also explore the following issues: New branch formats and concepts • Format: What is the real impact of comfort and design? To what extent does the design contribute to the brand? • Technology: How are customers using the new technology tools in the new branches? • Outcome: Ultimately, will the customer buy more products and be more loyal to the brand? The new role of the branch • Potential changes: How can banks transform the branch from a cost centre to a profit centre? How can the branch be used to measure customer satisfaction? Does innovation help to change customers’ behaviour? • New approaches: What is the future for selling non-financial products or services in the branch? • New lessons: What can financial institutions learn from other industries?
|Event dates:||2012-05-03 – 2012-05-04|
|Organizer:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Paris, Hotel Crowne Plaza Paris République|
|Classification:||G2 - Financial Institutions and Services|
|Event type:||Konferenzen, Tagungen; Conferences|