IPAM Porto Conference on Kids Marketing "Kids Marketing – Trends on Children Consumer Behaviour and Marketing to Kids"
We invite both theoretical and empirical papers that predominantly, though not exclusively, reflect some of the following issues: - Child Obesity and other Food and Beverages related diseases and what is the role of marketers on the well being of children. - Digital Marketing targeted at kids and the evaluation of these new media. - Marketing in schools and the evaluation of these strategies in terms of short and long term impact on children and on brands. - Marketing of NGO’s whose target is children and strategies to change behaviours on children and families.
|Deadline Call for Papers:||2010-10-31|
|Organizers:||Portuguese Institute of Marketing Management Portuguese Journal of Marketing|
|Classification:||J1 - Demographic Economics ; M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|