The conference, to be held in San Fransisco, will bring together
business leaders, entrepreneurs and senior policymakers to share
hands-on experience of proven, profitable, and innovative approaches
for a more active and beneficial presence at the bottom of the
pyramid. The conference is aimed to discuss the importance of
engaging the poor – the world's largest untapped market for business innovation, partnership, and profits - and how this engagement
will change how companies do business worldwide.
