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person:"Hufenbach, Yvonne"
~person:"Haunstetter, Tobias"
~person:"Wiedemann, Dietmar Georg"
~subject:"Datenmodell"
~subject:"Mobile communications"
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Wertschöpfung im Mobilfunkmark...
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Hufenbach, Yvonne
Haunstetter, Tobias
Wiedemann, Dietmar Georg
Pousttchi, Key
10
Wiedemann, Dietmar G.
4
Turowski, Klaus
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Goeke, Laura
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne
-
2016
Persistent link: https://www.econbiz.de/10011522033
Saved in:
2
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
3
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
4
Mobil Viral Marketing : ein State of the Art
Pousttchi, Key
;
Turowski, Klaus
;
Wiedemann, Dietmar Georg
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 289-304)
.
2008
Persistent link: https://www.econbiz.de/10003753453
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