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The role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation
Baumann, Chris; Hamin - In: Journal of marketing for higher education 21 (2011) 2, pp. 181-201
Persistent link: https://www.econbiz.de/10009409031
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Perception of education quality in private universities of Bangladesh : a study from students' perspective
Akareem, Husain Salilul; Hossain, Syed Shahadat - In: Journal of marketing for higher education 22 (2012) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009657719
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Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación; Alves, Helena; … - In: Journal of marketing for higher education 27 (2017) 2, pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
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Gratitude and its drivers within higher education
Cownie, Fiona - In: Journal of marketing for higher education 27 (2017) 2, pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
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Alternative pathways to legitimacy : promotional practices in the Ontario for-profit college sector
Pizarro Milian, Roger; Quirke, Linda - In: Journal of marketing for higher education 27 (2017) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10011706654
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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Students as customers in higher education : reframing the debate
Guilbault, Melodi - In: Journal of marketing for higher education 26 (2016) 2, pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo; Hünermund, Ute - In: Journal of marketing for higher education 26 (2016) 2, pp. 143-167
Persistent link: https://www.econbiz.de/10011618645