Social media's use in postgraduate students' decision-making journey : an exploratory study
Mianda Galan, Meredith Lawley and Michael Clements
| Year of publication: |
2015
|
|---|---|
| Authors: | Galan, Mianda ; Lawley, Meredith ; Clements, Michael P. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 25.2015, 2, p. 287-312
|
| Subject: | higher education marketing | social media marketing | student recruitment | postgraduate education | Studierende | Students | Social Web | Social web | Online-Marketing | Internet marketing | Hochschule | Higher education institution | Studium | University education | Personalbeschaffung | Recruitment | Betriebswirtschaftsstudium | Graduate business education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2015.1083512 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497301