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type_genre:"Fallstudie"
~person:"Choudury, Michaela"
~person:"Herstatt, Cornelius"
~subject:"Innovation diffusion"
~subject:"Marketingmanagement"
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Lead markets in age-based innovations : demographic change and internationally successful innovations
Levsen, Nils
-
2015
Persistent link: https://www.econbiz.de/10010495622
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The silver market phenomenon : marketing and
innovation
in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
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