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Wissensmarketing : der Einsatz von strategischen Kunden im Wissensmarketing von KMU

Diehr, Gregor; Wilhelm, Stefan - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 63 (2015) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10010513991

Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing

Bookhagen, Andrea; Sperber, Sonja - In: PraxisWISSEN Marketing 2 (2017) 01/2017, pp. 21-37

collaborative product development, the integration of the customers' knowledge, Co-Design, Open Innovation and Crowdsourcing. In … die kollaborative Produktentwicklung, die Integration des Kundenwissens, Co-Design, Open Innovation und Crowdsourcing in … integration of external units into the originally internal innovation process, diverse concepts have come to the fore, e.g. the …

Persistent link: https://www.econbiz.de/10013270956

Co-creating new meaning: towards the patient-centric hospital?

Darmer, Mette Rosendal; Boesgaard, Søren; Preisler, … - In: Danish journal of management & business 79 (2015) 3, pp. 23-41

Persistent link: https://www.econbiz.de/10011442745

Customer integration strategies for innovation projects : anticipation and brokering

Sandmeier, Patricia - In: International journal of technology management : IJTM 48 (2009) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10003850525

Customer interaction in service innovation : seldom intensive but often decisive ; case studies in three business service sectors

Kuusisto, Arja; Riepula, Mikko - In: International journal of technology management : IJTM 55 (2011) 1/2, pp. 171-186

Persistent link: https://www.econbiz.de/10009424077

Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com

Sigala, Marianna - In: International journal of contemporary hospitality management 24 (2012) 7, pp. 966-990

Persistent link: https://www.econbiz.de/10009666533

Innovation and co-production in computer services : the case of complex software solutions in the fashion and retail industry in Italy

Paiola, Marco - In: Exploring knowledge-intensive business services : …, (pp. 137-154). 2012

Persistent link: https://www.econbiz.de/10009547464

Applying game mechanisms to idea competitions

Birke, Florian; Witt, Maximilian; Robra-Bissantz, Susanne - In: Business organizations and collaborative web : …, (pp. 144-162). 2011

Persistent link: https://www.econbiz.de/10009388263

Citizens and the co-creation of public service innovations

Farr, Michelle - In: Handbook of innovation in public services, (pp. 445-458). 2013

Persistent link: https://www.econbiz.de/10010194790

Toward a theory of brand co-creation with implications for brand governance

Hatch, Mary Jo; Schultz, Majken - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 590-604

Persistent link: https://www.econbiz.de/10008659260