To remain competitive, companies must decide on new, desirable products. This can be achieved by integrating insights how customers use a product into the process of deciding on a new product. Currently, this process is primarily based on market research that can only reveal the intention of...

Background: E-commerce's convenience, speed, and ability to overcome geographical barriers have made it increasingly popular across industries. This study analyzed the impact of the COVID-19 pandemic on customer experience and satisfaction in supermarket retail e-commerce in the Brazilian...

Online shopping presents a different environment, atmosphere, and experience compared to offline shopping due to the convenience provided when transacting at any location through the internet from web browsers or mobile applications. However, ethical violations are more likely to occur during...

This article focuses on the fastest-growing consumer credit segment usually associated with e-commerce, but increasingly offered for brick-and-mortar shopping too. The purpose of the study was to identify how, and the extent to which, specific aspects of consumer behaviour - particularly in...

Distribution systems for food can change quickly in emergent markets, requiring new competences for consumers, and even in some European countries we have seen considerable changes in the distribution system for food in recent decades, raising the question whether consumers have acquired...