which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … advertising was also examined in the study. The results show that sexual stimuli are not more eye-catching than non-sexual, as …. The originality and value of the study lies in the fact that the article supports the right marketing decisions to …

marketing services into advertising ser-vices and market-research services. Intense competition characterizes both. The analysis … expand its influence, marketing needs to take on a service lens as well. The customer-centric approach tries to position …. Modern marketing takes an integrative approach - by trying to link various channels, touchpoints, and customer relationships …

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising …. The subject of this paper is a case study of Guerrilla advertising in public transport. The aim of the paper is to assess … the usefulness of Guerrilla advertising in promoting the attractiveness of public transport. The paper discusses the …

Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial … buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/methodology/approach - The study was underpinned by the dimensions of skin colour, brand image and market share in sexual appealing marketing …