. As such, the objective of this paper is to study the impact of differentiation strategies on the export performance of … export performance of SMEs. To achieve this objective, an empirical study was conducted, based on a sample of 250 Mozambican … strategies positively impact the export performance of SMEs and that positional advantage mildly mediates the relationship …

& Recommendations: Exporters can leverage their relational capital to enhance export market performance instead of acquiring market …Objective: The objective of the article is to identify differences in the explanatory value of export market experience … and relational capital as variables impacting export performance on markets characterised by high and low levels of …

This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam … quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee …-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the …

This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and … management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms … (SEM), the results show that the export promotion programs are significantly linked with export knowledge and management …

The study objective was to examine the role of marketing strategies on export performance of fresh produce firms in … Export Association of Kenya (FPEAK) as at 31 st June 2019. The study utilized a positivist approach. Primary data were … analysis revealed that the relationship between marketing strategies and export performance was positive and statistically …