Purpose: The authors investigate the manufacturer's choice of discount schemes in a supply chain with competing retailers. Design/methodology/approach: Using a game-theoretic model, the authors build two discount frameworks and compare and analyze the effects of different discount schemes on the...

Purpose - The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers of implementing more precise personalized pricing remains unclear. Thus,...