This study aims to investigate the social importance of sport in L’Hospitalet de Llobregat. As an instrument for social cohesion and integration, sport has become a very important part of municipal activity. We use two surveys: the Baròmetre, which gathers opinion about municipal services;...

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...

The concept of impact, referring to short-term effects resulting from the implementation of sustainability practices and initiatives, and its connection to the longer term perception of sustainability for the brand, is becoming increasingly pervasive in various businesses, including the sports...

This article aims to understand the importance of having a stadium owned by a football club as an added value if it is designed and managed from a socially responsible perspective in a context, that of Italian sport, which is still far from European standards in terms of infrastructure. The...

Consumer engagement is defined as a multidimensional concept in this study via the identification of members of a sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses on sports clubs that engage with their customers through...

Die Arbeit untersucht die Frage, ob die Fernsehrechte an der Fußball-Bundesliga zentral durch den DFB bzw. durch die DFL oder dezentral durch die Vereine vermarktet werden sollten. Dabei werden sport-, wettbewerbs- und wohlfahrtsökonomische Argumente gegeneinander abgewogen. Insbesondere wird...

The purpose was to analyse the income variation of the 13 top clubs of Deloitte Football Money League Report (2019) as well as the variation of the perceived value of their squad, obtained from the website www.transfermarkt.es during 9 seasons. Friedman's two-way analysis by ranges of selected...