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The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

Effects of elasticity parameter definition for real-time pricing remuneration considering different user types

Corsi, Pierfrancesco; Faria, Pedro; Vale, Zita - In: Energy reports 6 (2020) 1, pp. 127-132

In the last decade Demand Response (DR) programs have been influencing loads' profiles of electric users who …

Persistent link: https://www.econbiz.de/10012176592

Estimating demand with multi-homing in two-sided markets

Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021

what extent advertising demand depends on the shares of exclusive and overlapping readers. …-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the … readers to estimate readers' and advertisers' demand. The results show that an econometric model that does not allow for …

Persistent link: https://www.econbiz.de/10012664715

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - In: Pakistan journal of commerce and social sciences 18 (2024) 4, pp. 961-984

The increasing reliance on news articles and advertising to communicate cause-related marketing (CRM) initiatives … investigates the role of brand resonance as a mediator and media coverage (news articles and advertising via newspapers) as a …

Persistent link: https://www.econbiz.de/10015179663

The influence of advertising on children's buying behaviour : a case study in Slovakia

Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10013162684

Femvertising and its perception by Polish female consumers

Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

Persistent link: https://www.econbiz.de/10012666760

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response : the mediating roles of attitude and word-of-mouth intention

Jakkrit Thavorn; Puripat Trichob; Worasak Klongthong; … - In: Cogent business & management 9 (2022) 1, pp. 1-22

Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and … products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived … intrusiveness and value on viewers' response to those ads. Data from 200 users who have experienced mid-roll video advertising were …

Persistent link: https://www.econbiz.de/10014429098

Understanding online purchase intention : the mediating role of attitude towards advertising

Hai Ho Nguyen; Bang Nguyen Viet; Nguyen Yen Thi Hoang; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the … impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test … mediating role of attitude towards advertising. In addition, for factors that have been shown in previous studies to have a …

Persistent link: https://www.econbiz.de/10014431943