O'Sullivan, Helen; Polkinghome, Martyn; O'Sullivan, Mike - In: Administrative Sciences : open access journal 14 (2024) 10, pp. 1-19
This research investigates how university students define and perceive success, an area that is increasingly important … to ensuring that a university's brand remains aligned to the expectations of future students. Over the next decade …, university students will comprise members of Generation Z (Gen Z), and by recognizing this group of students' preferences and …