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Editorial: Is South Asia ready for the next universe - metaverse? : arguments and suggestions for further research

Rana, Sudhir; Udunuwara, Maduka; Dewasiri, Narayanage … - In: South Asian journal of marketing 3 (2022) 2, pp. 77-81

Persistent link: https://www.econbiz.de/10014225889

Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka : a holistic approach of both customers' and retailers' perspectives

Jayarathne, P. G. S. Amila; Chathuranga, B. T. K.; … - In: South Asian journal of marketing 4 (2023) 1, pp. 51-73

Purpose - This study aims to investigate the motives of mobile payment adoption from both customers’ and retailers’ perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts....

Persistent link: https://www.econbiz.de/10014285434

Editorial : theory building in marketing: rationalizing South Asian perspective

Dewasiri, N. J.; Rana, Sudhir; Kashif, Muhammad - In: South Asian journal of marketing 2 (2021) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10013339285

Editorial : demystifying research culture in universities

Kashif, Muhammad; Dewasiri, N. J.; Rana, Sudhir; … - In: South Asian journal of marketing 3 (2022) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10013341494