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Brand personality measurement with the Neo-Jungian Archetypes framework
Burmann, Christoph
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Varvier, Jean-Louis
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2022
Persistent link: https://www.econbiz.de/10012802130
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Welchen Einfluss hat die Selbstwirksamkeit auf das CSR-bezogene Kaufverhalten? State-of-the-Art und weiterer Forschungsbedarf
Burmann, Christoph
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Meyer, Nico
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2022
Persistent link: https://www.econbiz.de/10014326794
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