Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Christoph Burmann, Luisa Mahn
| Year of publication: |
May 2023
|
|---|---|
| Authors: | Burmann, Christoph ; Mahn, Luisa |
| Publisher: |
Bremen : markstones Institute of Marketing, Branding & Technology |
| Subject: | Online-Marketing | Internet marketing | Influencer | Glaubwürdigkeit | Credibility | Marketingtheorie | Marketing theory |
| Extent: | 1 Online-Ressource (circa 37 Seiten) Illustrationen |
|---|---|
| Series: | Markstones-Arbeitspapiere. - Bremen : Markstones Institute of Marketing, Branding & Technology, ZDB-ID 2988189-4. - Vol. Nr. 74 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | 10.26092/elib/3466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326846