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Social responsibility and product innovation
Iyer, Ganesh; Soberman, David A. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 727-742
Persistent link: https://www.econbiz.de/10011584709
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Profit-increasing asymmetric entry
Pazgal, Amit I.; Soberman, David A.; Thomadsen, Raphael - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 107-122
Persistent link: https://www.econbiz.de/10011490855
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"The equalizer" : measurement and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - 2010 - Rev. vers. of 2008/43/=B/MKT
Persistent link: https://www.econbiz.de/10003938087
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013
Persistent link: https://www.econbiz.de/10009793455
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - 2013
Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...
Persistent link: https://www.econbiz.de/10009742053
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Managing business schools to weather economic change
D'Cruz, Joseph R.; Soberman, David A. - 2009
Persistent link: https://www.econbiz.de/10003912949
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Who is the winner in an industry of innovation?
Lin, Yuanfang; Pazgal, Amit I.; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 50-69
Persistent link: https://www.econbiz.de/10012506516
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The effect of marketing breadth and competitive spread on category growth
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - In: Production and operations management : the flagship … 31 (2022) 2, pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
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Consumer informedness : a key driver of differentiation
Pazgal, Amit I.; Soberman, David A.; Thomadsen, Raphael - In: Journal of economics & management strategy : JEMS 31 (2022) 2, pp. 356-368
Persistent link: https://www.econbiz.de/10013185716
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - European School of Management and Technology (ESMT) - 2013
Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...
Persistent link: https://www.econbiz.de/10011014323